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Since Bach’s successful debut, Amazon altered its reimbursement policy, which has made earning a living more difficult. He’s one of a band of such auteurs across the nation, many working in what is called the “found footage” genre, the conceit being that their films are documentaries. He said that he made $110,000 from Bad Ben and that it’s been streamed for more than 100 million minutes. Amazon reimburses video creators using a formula tied to the number of streamed minutes. While his subsequent work hasn’t attracted as large a following or made as much money as Bad Ben, Bach still has managed to finance their tiny budgets and pay his bills. Likely due to the last of those qualities, it’s found an audience, registering 1.2 million streaming minutes during its first month, and Bach has made seven more related movies, each set in the well-tended Cape Cod in South Jersey’s Pinelands that he built 20 years ago for his now-deceased parents. Then, with $300, a cellphone and his home’s security cameras, he made Bad Ben, his version of The Blair Witch Project, perhaps the most famous example of the surprisingly popular genre devotees call “found-footage horror.”Īt 86 minutes, Bad Ben is an oddball mixture of fright, humor, tedium and especially campiness.
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Just a few years ago, Bach, a onetime Air National Guardsman in South Jersey, was a wannabe screenwriter getting by on what he earned creating mom-and-pop Comcast TV commercials for local businesses, some of which cost the advertiser as little as $8. They screamed like I was in the band One Direction and walking out on stage. He stopped by with his daughter on his way back from Atlantic City. “I’ve had people pull in my driveway, hop out of their car and take a selfie with my house in the background,” Bach said.
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In his previous life, there were no fans. The proper-sounding pseudonym helps Bach, real name Tom Fanslau, separate his new life as the writer and producer of popular on-line horror movies from his old identity as the bankrupt caregiver for his ailing mother. Single, 55, bald and overweight, Nigel Bach’s transformation from likable schlub to star is now so complete that he’s adopted that nom de plume, one he concocted by combining the first name of a reality-TV judge with his favorite brand of pretzels.